Title:Digital Marketing Strategist - Remote OR Eagan, MN
ID:JREQ052986
Description
Your Impact at FindLaw, part of Thomson Reuters
Create and execute a holistic search strategy (SEO and PPC) in support of our clients’ performance objectives. Support client retention and create opportunities to deepen the clients’ adoption of FindLaw solutions.
Job Requirements
- Manage portfolio of clients including the website, PPC, and off site optimization
- Identify trends through analytics and make changes to the strategy
- Execute onsite changes, offsite optimization, local, and PPC updates as needed
- Consult with clients on digital marketing strategy and new opportunities
- Educate internal partners and clients on current state of digital marketing
- Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their entire web program, and recommend tactics that will help them realize their goals.
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications
Experience
- 3+ years in SEO/Internet Marketing/Digital Marketing
- Proven results in increasing traffic, improving conversion, and recovering or addressing an algorithm update
- 1-2 years experience with PPC (AdWords certification required 45 days after start date if not yet certified).
- 3+ years experience of customer service or account managementKnowledge/Skills
- Working knowledge of site architecture, sitemaps, and web development
- Skilled in using, reading, and analyzing information in Google Analytics, Webmaster Tools, Site Catalyst, Screaming Frog, and AdWords
- Time manage multiple client projects
- Skilled in diagnosing and fixing website performance problems
- Ability to build relationships with customers and effectively resolve difficult client situations
- Technical, analytical, questioner, self-directed, open, and thoroughEducation
- High School Degree or Equivalent
- Bachelor’s degree preferred but not required
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2015 fiscal year (October 1, 2014-September 30, 2015).
Job: Marketing & Communications Family Group
Primary Location: Eagan, MN, US
Other Locations:
Organization: L SLF&C FindLaw
Schedule: Full-time
Education Level: High School Diploma/GED (±11 years)
Job Type: Standard
Shift: Day Job
Travel: No
ID:JREQ052986
Description
Your Impact at FindLaw, part of Thomson Reuters
Create and execute a holistic search strategy (SEO and PPC) in support of our clients’ performance objectives. Support client retention and create opportunities to deepen the clients’ adoption of FindLaw solutions.
Job Requirements
- Manage portfolio of clients including the website, PPC, and off site optimization
- Identify trends through analytics and make changes to the strategy
- Execute onsite changes, offsite optimization, local, and PPC updates as needed
- Consult with clients on digital marketing strategy and new opportunities
- Educate internal partners and clients on current state of digital marketing
- Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their entire web program, and recommend tactics that will help them realize their goals.
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications
Experience
- 3+ years in SEO/Internet Marketing/Digital Marketing
- Proven results in increasing traffic, improving conversion, and recovering or addressing an algorithm update
- 1-2 years experience with PPC (AdWords certification required 45 days after start date if not yet certified).
- 3+ years experience of customer service or account managementKnowledge/Skills
- Working knowledge of site architecture, sitemaps, and web development
- Skilled in using, reading, and analyzing information in Google Analytics, Webmaster Tools, Site Catalyst, Screaming Frog, and AdWords
- Time manage multiple client projects
- Skilled in diagnosing and fixing website performance problems
- Ability to build relationships with customers and effectively resolve difficult client situations
- Technical, analytical, questioner, self-directed, open, and thoroughEducation
- High School Degree or Equivalent
- Bachelor’s degree preferred but not required
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2015 fiscal year (October 1, 2014-September 30, 2015).
Job: Marketing & Communications Family Group
Primary Location: Eagan, MN, US
Other Locations:
Organization: L SLF&C FindLaw
Schedule: Full-time
Education Level: High School Diploma/GED (±11 years)
Job Type: Standard
Shift: Day Job
Travel: No